Your Front-Row Seat
to the World Cup
in Los Angeles
The most photographed corner in Venice Beach — directly across from the US Men’s National Soccer Team Headquarters. 736,308 weekly audited impressions. One wall. Your brand. The world watching.
Premier OOH & Brand Activation
Destination in Venice Beach
During the World Cup period (June 11–July 19, 2026), Windward Ave is designated as a fan viewing zone — transforming into a dense, high-energy international gathering point.
The 10,000 SF Venice headquarters anchors the block as an unofficial World Cup hub — dramatically amplifying foot traffic, dwell time, and earned media.
Disney & 20th Century Fox won the OBIE Award for Contextual Design with their A Haunting in Venice mural campaign at this exact location.
The Space in Action
Ten reasons this wall — and this building — are unlike anything else in Los Angeles.
500 Square Feet of
Cultural Real Estate
- Live Area
- 21′6″ H × 22′4″ W
- Finished Size
- 22′ H × 23′ W
- Above Street
- 36 ft
- Total SF
- 504
- Adhesive Vinyl
- $20,000 / install
- Hand-Painted Mural
- $30,000 / install
- Weekly Impressions
- 736,308
- GEOPATH ID
- 50750665
- · Text safety margin: 6″ from Live Area edge
- · Artwork due 10 business days prior to install
- · Files: InDesign · Illustrator · PDF · JPG · PNG
- · Insurance & permits included in lease term
World Cup Period Pricing
Peak programming aligned to the tournament’s June 11–July 19 run. Book early — this wall books out.
- Includes permits & insurance
- GEOPATH-verified placement
- Reata Outdoor design services
- Fast turnaround
- Maximum cultural impact
- Earned-media optimized
- 72 Windward · 2F + Rooftop · $22K / week
- Pop-up · lounge · press
An architecture for activation
First Floor
Second Floor
Loft
Rooftop Deck
Brands That Have Shown Up Here
4-day full building takeover · Venice Sign wall mural · immersive café experience.
OBIE Award Winner · A Haunting in Venice · contextual design at street level.
Multiple global brand activations · wall murals · pop-up events · street-level presence.
Secure Your World Cup
Activation Now
The World Cup runs June 11–July 19, 2026. Premium placement at this address books in advance. Reach out to begin the conversation.